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ODEOn CInemas, social media & content strategy

Delivered a 200% growth in social media traffic and revenue in 2014-2016

Development of B2B marketing services as a contracted revenue stream, optimising reach, engagement and revenue cost neutrally

Management of group wide Social Media European territory initiatives – Spain, Portugal, Italy, Germany, UK & Ireland

Headline judge and keynote speaker UK Blog Awards 2016

Development of stakeholder and shareholder case studies for business profile and sale in 2016

Swarovski, Corporate community & communications strategy

Define and implement Swarovski’s global corporate brand across social media 

Communicate Swarovski's global creative arts initiatives including Paris Haute Couture Exhibition, in the fashion, art & design, entertainment and charity spaces

Deliver global media and press outreach

Influencer outreach and management

 

Travelex, brand and content strategy

Global rebrand articulation and roll out across UK, EMEA, North America and APAC including brand book and tone of voice production

Leadership of global innovation and brand ambassadors 

Product/platform marketing and go to market global strategy for 3 financial services verticals including VAT refund web content production in UK, EMEA, and China  

Production and implementation of insight led, brand content and social media strategies for B2B/B2B2C/B2C product/platforms

Maybe Solutions, Insight strategy

Identifying social media APIs for integration into a start-up social media analytics platform to drive growth for SMEs and global organisations in the retail, property and charity spaces

Developing product content, copy and webinar tutorials for platform users

Identifying, analyzing and articulating online conversation and customer insight and applying it to client strategies for growth