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A curious and collaborative problem solving marketing leader with ten years of experience in marketing, brand; and content and social media strategies.

how i work

After ten years in global organisations, I know the challenges that marketing teams face around budgets, headcount and marketing spend efficiency. Working as a freelancer I make myself available to organisations providing the expertise and direction of a senior marketer as well as the operational support to simply get things done.


Whether you are looking to fill a gap on a short term basis and need to take a campaign to market, or social media or community management; or whether you require me to work with you strategically to identify and shape your brand, social media or marketing strategy; my goal is to provide flexibility in skills and expertise, that can be scaled up or down, and to make those services available at equally flexible price points to the client.

Experienced in both the B2B and B2C space I have delivered tangible results in contract and permanent positions with an approach that is outcome focused and insight led. I specialise in customer centric, integrated marketing approaches which display innovation, drive change and create value for customers and businesses; including communications for investment rounds, sales, and IPOs. I am a values and purpose-driven individual who leads from empathy and inspires excellence through collaboration, trust, creativity and determination.

I have worked with Amy for about 1 year and really enjoyed her collaborative mindset and thinking. I appreciated her pragmatic mindset partnered with her understanding of luxury/premium branding.
Additionally she has a great understanding of Social Media and Social Communities.
— Petra Gerber, Head of Digital Communications

key skills

  • Brand articulation, brand management, and rebrand delivery

  • Global and local marketing proposition and project delivery

  • Product proposition development and marketing strategy

  • Social Media and content strategy production and implementation

  • Social Media listening and insight strategy

  • Paid social media delivery both in house and via agency relationships   

  • External consumer and corporate marketing and communication strategies

  • Integrated marketing project management and go to market strategy

  • Design thinking and innovation methodologies

  • Workshop coaching and facilitation skills

  • Partnership relations and marketing

  • Influencer identification and management